Banton Media

Posts by Rachel VanRensselaer

Don’t Forget About Email Marketing

The world of advertising has changed drastically over the past few years. Billboards, television commercials, and email campaigns are viewed as obsolete, but they are still very needed. So many advertisers have let traditional advertising take the back burner because of the new forms, like social media and digital marketing. While internet campaigns are very…

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The Impact of Video

I’m sure you’ve heard that video marketing is the future, and you’ve heard correctly.  Whether you’re a mom-and-pop shop or a monster company, you need video to be a part of your marketing strategy. We already know Google is the largest search engine, but YouTube follows behind as second. That’s huge! People rely on videos…

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Why Google Knows You Better Than Your Friends & Family

  The worlds search engine monster, Google, isn’t just a search engine nowadays. Through Google, you can also watch a YouTube video, use Google Maps, or connect with people using Google Mail. If you have a smartphone and a Google account, you’re allowing Google to peak into your life so much so that it probably…

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Why GeoFencing Is Taking Over

  Geofencing is changing the game when it comes to how you can reach your customers. Because of smartphones and the GPS technology we all know and love, geofencing has become the most advanced location-based form of advertising. Ten years ago, advertisers only knew where their customers were coming from based on where television commercials…

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